In 2014, we took the iconic smart fortwo electric drive, known for its quick acceleration and the smallest turning radius in the world, and brought it to life in an entirely new way. Instead of telling the story through a traditional TV spot, we created a branded entertainment experience for Schlag den Raab. The game we developed gave our client 16 minutes of prime-time exposure, reaching a staggering 2.6 million viewers. The result was pure fun, as the compact electric car, "ed," took center stage, proving that smart is about more than just small size—it’s about driving enjoyment. The game was so well received that it returned for the final airing of the show, featuring an upgraded model.
CDs: Tobias Feige, Daniel Haschtmann
CW: Timo Fiebig
AD: Shelley Lui
ADC Deutschland: 1x Silver, 1x Bronze // New York Festivals: 1x Bronze, 1x Shortlist // Eurobest: 1x Bronze // Cannes Lions: 1x Shortlist // FAMAB: 1x Gold // European Best Event Award: 1x Gold, 1x Silver, 1x Bronze