Hello! Welcome to my portfolio page.

Shelley is an international & independent Art Director & Creative Director.

Born in Hong Kong and raised in Costa Rica, she initially pursued Business Administration before realizing her true calling lay elsewhere. She packed her bags and moved to South Beach, where she attended Miami Ad School and discovered her passion for Advertising—along with a pretty decent tan.

Shelley’s career soon took her around the world, from New York and Shanghai to Madrid and ultimately to Berlin. For over a decade, she was a core member of the creative team for smart car at BBDO Berlin, helping make smart the most awarded brand in Germany and contributing to BBDO’s best ADC Germany result in 2017.

In 2018, Shelley joined Jung von Matt / Havel as part of the agency’s founding team, where her creative leadership was pivotal in achieving a 100% pitch success rate and securing the agency’s first clients. Following her time at Jung von Matt, she moved to Innocean Berlin, where she worked primarily on the Hyundai Motor Group, adding to her experience with global brands.

Shelley has served as a juror for major industry awards, including New York Festivals, One Show, Eurobest, and the Clios. She has also taught at Miami Ad School Berlin since 2015, finding joy in mentoring young creatives.

Her work has earned awards from Cannes Lions, LIA, Clios, New York Festivals, Eurobest, and ADC Germany. When not in advertising, she creates artwork through painting, illustration, and mixed media.

Currently on a sabbatical year, Shelley documents her travels on Instagram, embracing the chance to explore and create in new ways.