Shelley Lui // Creative Director

Every year, we spend an average of 100 hours looking for a parking spot. And the worst part: life does not wait until we find one!

We created stories where the main characters find themselves late, and therefore miss an important opportunity in their lives. These stories range from the mundane to the bizarre, from the cute to the macabre - but all entertaining and under the motto that "Life doesn't wait until you have found a parking space."

These images were posted on social media on days related to the stories.

CDs: Daniel Haschtmann, Tobias Feige
Art Director/Illustrator: Shelley Lui
Copywriter: Timo Fiebig
Motion Designer: Nicolas Molés