The still images for the campaign were photographed by Yves Borgwardt , who worked with two lions that had been rescued from canned hunting farms when they were cubs by Luke Cornell, one of the top animal wranglers in South Africa.
       
     
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We also had the privilege of working with Latvian-born British singer-songwriter, performance artist and model Viktoria Modesta. When Modesta had her damaged leg amputated at the age of 20, it liberated her to pursue her musical and creative ambitio
       
     
       
     
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Café Royal - The Royal Anthem

Royal is not a status. Royal is a state of mind.

Agency: Jung von Matt / Havel
CCOs: Lukas Liske, Daniel Schweinzer
CD: Shelley Lui
CW: Timo Fiebig
ADs: Pedro Gropo, Alice Gebhardt, Shelley Lui
Directors: Dorian & Daniel

The still images for the campaign were photographed by Yves Borgwardt , who worked with two lions that had been rescued from canned hunting farms when they were cubs by Luke Cornell, one of the top animal wranglers in South Africa.
       
     
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The still images for the campaign were photographed by Yves Borgwardt, who worked with two lions that had been rescued from canned hunting farms when they were cubs by Luke Cornell, one of the top animal wranglers in South Africa.

3_ProudLion.jpg
       
     
+
We also had the privilege of working with Latvian-born British singer-songwriter, performance artist and model Viktoria Modesta. When Modesta had her damaged leg amputated at the age of 20, it liberated her to pursue her musical and creative ambitio
       
     
+

We also had the privilege of working with Latvian-born British singer-songwriter, performance artist and model Viktoria Modesta. When Modesta had her damaged leg amputated at the age of 20, it liberated her to pursue her musical and creative ambitions, instead of see it as a hindrance. I was personally in awe and inspired by her strong persona which made me bring her into the “Be Royal” campaign.